St. Kitts Tourism Authority Strengthens UK Market Presence Through Multi-City Roadshow and Strategic Partnerships

The St. Kitts Tourism Authority (SKTA) recently concluded a successful multi-city roadshow across the United Kingdom, engaging more than 160 travel advisors and industry partners through training sessions, networking events, and strategic meetings designed to strengthen St. Kitts' presence in the UK travel market.

Delegation and Partners The roadshow was led by Kelly Fontenelle, CEO of the St. Kitts Tourism Authority.

The delegation included:

Chelcie Lewis – UK Sales & Marketing Consultant Suzy Trott – UK Trade Sales Representative Hotel partners participating in the programme included:

Park Hyatt St. Kitts Timothy Beach Resort St. Kitts Marriott Resort & The Royal Beach Casino Together they showcased the destination's accommodation offerings and tourism experiences to the UK travel trade.

Caribbean in the Country – West Midlands The roadshow began in the West Midlands with participation in Caribbean in the Country, a travel trade event held at Nailcote Hall.

Approximately 30 travel agents attended the marketplace-style event, which featured:

Industry seminars Scheduled one-on-one meetings Networking opportunities SKTA also sponsored the evening cocktail reception, offering authentic Kittitian rum cocktails and Caribbean-inspired hospitality.

Travel Gossip Event – Warwickshire In Kenilworth, Warwickshire, the SKTA team participated in a Travel Gossip networking and dinner event attended by approximately 30 travel agents.

During the event, bottles of Kittitian rum were awarded to two winning agents through a prize draw.

Manchester Travel Agent Evening The team then travelled to Manchester, where SKTA hosted a dedicated St. Kitts Travel Agent Evening Event.

The event included:

Destination presentations Hotel partner presentations Networking opportunities Prize giveaways Prize Winners Timothy Beach Resort Stay Karen Young (Travel Counsellors)

Park Hyatt St. Kitts Stay Michelle Leonard (Travel Counsellors)

Angela Tang (Angchichi Travel)

St. Kitts Marriott Resort Stay Ben Walton-Guest (Travel Counsellors)

SKTA Familiarization Trip Lewis Stewart (Lotus Group)

The event provided travel advisors with deeper knowledge of St. Kitts' tourism product and accommodation portfolio.

London Networking Event The roadshow continued in London with participation in the Hablo Travel Agent Networking Event at The Piano Works, Covent Garden.

More than 100 travel advisors registered for the event.

The networking session enabled SKTA representatives and hotel partners to:

Share destination updates Build relationships with advisors Promote St. Kitts tourism experiences in an informal setting Four Seasons Travel Training Session The programme concluded with a travel advisor training and afternoon tea session at the Covent Garden Hotel, hosted in partnership with Four Seasons Travel.

The event brought together a select group of home-based travel advisors for destination presentations and discussions.

British Airways Partnership Day During the visit, the St. Kitts Tourism Authority also participated in the inaugural British Airways Partnership Day.

The event brought together:

Tourism authorities Airport representatives Airline partners The purpose was to explore collaboration opportunities and discuss travel industry trends, aviation developments, and tourism best practices.

Statement from CEO Kelly Fontenelle “This roadshow was an important opportunity for us to connect directly with our valued travel trade partners across the UK and strengthen the relationships that help drive visitation to St. Kitts.

Travel agents play a critical role in inspiring and booking travel to our destination, and these in-person engagements allow us to provide them with the tools, knowledge, and confidence to sell St. Kitts effectively.

Our participation in the British Airways Partnership Day also reinforces the importance of collaboration with our airline partners as we continue to position St. Kitts prominently within the international tourism marketplace.”

Key Destination Themes Promoted Throughout the roadshow, the SKTA team highlighted:

St. Kitts' rich culture The island's culinary scene An expanding hotel portfolio Authentic local experiences Opportunities for immersive travel These themes were presented as key selling points for UK travel advisors promoting St. Kitts to prospective visitors.

Summary The UK roadshow reached more than 160 travel professionals across multiple cities and events, strengthening relationships with travel advisors, hotel partners, and airline stakeholders while increasing awareness of St. Kitts as a destination within one of its important international source markets.